U.S. Cellular store with monitor on desk

About Us

U.S. Cellular® is the fifth-largest full-service wireless carrier in the United States.

Let our friendly and knowledgeable staff help you find the right device and plan for you.

We offer individual, family, and business plans along with the latest smartphones, tablets, hotspots, and accessories.

For businesses, small or large, let our Direct Sales Team design a personalized plan to fit your needs.

Call us today to set up an appointment or stop in to any of our convenient locations through the Madison and Janesville area.

We're guided by our core values: customer focus, ethics, community pride and diversity. We don't just talk about values, we live by them daily and put them to work for you.

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Customer Focus

The strength of our network and our commitment to providing exceptional customer service distinguishes us from other wireless providers. Our number one priority is to exceed your expectations.

US Cellular representative shaking hands with farmer outside in field

Ethics

Integrity. Trust. Respect. Across our business, we build lasting relationships with customers and one another. Doing the right thing for our customers just feels right.

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Pride

We build connections with our communities by supporting causes that strengthen the neighborhoods where we live, work and play. From volunteering to annual campaigns like “Future of Good” and “Most Valuable Coach,” we harness the power of our local connections to build better communities.

group of people celebrating under strings of lights

Diversity

We are an organization that puts people first. Our employees are multi-talented, creative and authentic. They collectively drive our business forward to meet your needs.

Our business model starts with leadership excellence, which creates passionate associates, who in turn deliver the world's best customer service.

By supporting causes that are important to our neighbors, we go beyond our business to build a connection with the communities where we live and work.

two young girls pouring lemonade

Community Support

We are pleased to invest our time, talent and financial contributions into supporting the communities we serve.