U.S. Cellular store with monitor on desk

About Us

U.S. Cellular® is the fifth-largest full-service wireless carrier in the United States.

At New Trend Wireless we are proud to connect people with customized, reliable wireless products and training, sharing the fun and productivity possible with technology. From wireless phones to smart watches to connected home and audio, we have all the products and training to keep you in touch with your world. Be sure to check out our FREE device workshops every 2nd Thursday night to help you get the most from your Android or iOS device. 

We're guided by our core values: customer focus, ethics, community pride and diversity. We don't just talk about values, we live by them daily and put them to work for you.

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Customer Focus

The strength of our network and our commitment to providing exceptional customer service distinguishes us from other wireless providers. Our number one priority is to exceed your expectations.

US Cellular representative shaking hands with farmer outside in field

Ethics

Integrity. Trust. Respect. Across our business, we build lasting relationships with customers and one another. Doing the right thing for our customers just feels right.

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Pride

We build connections with our communities by supporting causes that strengthen the neighborhoods where we live, work and play. From volunteering to annual campaigns like “Future of Good” and “Most Valuable Coach,” we harness the power of our local connections to build better communities.

group of people celebrating under strings of lights

Diversity

We are an organization that puts people first. Our employees are multi-talented, creative and authentic. They collectively drive our business forward to meet your needs.

Our business model starts with leadership excellence, which creates passionate associates, who in turn deliver the world's best customer service.

By supporting causes that are important to our neighbors, we go beyond our business to build a connection with the communities where we live and work.

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Community Support

We are pleased to invest our time, talent and financial contributions into supporting the communities we serve.