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Our Unlimited Plans just got better.

Again.

Get ready to talk, text, and stream.

For less than ever.

Now that's fair.

NEW + IMPROVED UNLIMITED PLANS
starting at $30/mo. with 4 lines

Data may be temporarily slower than other traffic in times of congestion. Video streams at up to 480p (DVD – quality). Credit approval and Auto Pay/Paperless billing required.

New Trend Wireless

We're an Authorized Agent of US Cellular, serving customers in Humboldt, Lake, and Mendocino Counties in Northern California. 

New Trend Wireless started as a single Radioshack store in Willits, CA and in the past 10 years has grown to 6 U.S. Cellular locations serving Northern California customers in Lake, Humboldt, and Mendocino counties. We have built our business on the core belief that who you are matters; that the more we focus on service of our customers and communities the more successful our business becomes. Our vision is to employ creative, optimistic, fun-loving team members who pass that positivity to others.

Services
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Technical Support
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In-Store Bill Pay
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Data Backup
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Phone Set-Up
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Troubleshooting
Find a Store
There's one near you.
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More Offers

Two friends looking at phone. U.S. Cellular Refer A Friend and Get $100.
Refer-A-Friend Bonus

Earn $100 for new customers for each new line*

Refer a Friend Triple Rewards going on now. Get $100 per line for you and your friend. Hurry! 

We're serious about keeping you connected with friends and family. That's why Refer-A-Friend, U.S. Cellular's referral program, rewards you for helping make them part of our growing community.

*Maximum of 4 referrals during the bonus period.

phone shown taking picture
Bring your phone & get $150 back

Via monthly bill credit. New line, an Unlimited Plan, compatible smartphone and credit approval required. Taxes, fees, and restrictions apply.