U.S. Cellular 5G - Building Your Next Generation Network. U.S. Cellular is focused on bringing you the best network experience with the latest 5G coverage, devices and data services to help you keep up.

About Us

We're an Authorized Agent of U.S. Cellular,® the 4th largest wireless carrier in the U.S.

Appliance Plus has friendly, knowledgeable associates ready to help you with all your wireless needs.  Whether it is troubleshooting an issue, setting up email, making a payment, or switching carriers, we are here to help you.

Hours of Operation:

Monday-Friday: 9am-6pm

Saturday: 10am-5pm

Sunday: 12pm (noon)-5pm

Feel free to contact any of our 6 locations with any questions or concerns you may have. Please call:

Oelwein: 319-283-3372

Independence: 319-334-7066

West Union: 563-422-8988

New Hampton: 641-229-5655

Charles City:  641-330-6865

Webster City: 515-832-2703

Also check out our Facebook page to keep up with all our latest promotions and what's happening in our locations.



We are a company that puts people first in everything we do by connecting them to who and what is most important in their lives.

committed to fairness in wireless

It isn't a new idea. But it is new to wireless.

At U.S. Cellular we believe in a new approach, one that puts you first.
That's why we offer:


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Our Promise to You

To us, fairness is about actions as much as attitude. That's why we put our customers' needs at the center of our practices. This means investing in technology to enhance our network and offer a faster and better data experience where and when you need it. 

When you choose us, you choose fair. And that's our promise to you.

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How Fairness Works for You

No Hidden Fees—bill transparency

—use all the data you need & get paid back for the data you don't use

Customer Service—proactive plan analysis and putting our customers at the center of our business decisions

J.D. Powers Award Winner—award-winning network

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The Work Beyond Our Network

We're guided by our core values: customer focus, ethics, community pride and diversity. We don't just talk about values, we live by them daily and put them to work for you.

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Customer Focus

The strength of our network and our commitment to providing exceptional customer service distinguishes us from other wireless providers. Our number one priority is to exceed your expectations.

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Integrity. Trust. Respect. Across our business, we build lasting relationships with customers and one another. Doing the right thing for our customers just feels right.

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We build connections with our communities by supporting causes that strengthen the neighborhoods where we live, work and play. From volunteering to annual campaigns like “Future of Good” and “Most Valuable Coach,” we harness the power of our local connections to build better communities.

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We are an organization that puts people first. Our employees are multi-talented, creative and authentic. They collectively drive our business forward to meet your needs.

Our business model starts with leadership excellence, which creates passionate associates, who in turn deliver the world's best customer service.

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Gary Fox

Business Owner
Head shot of Cathy

Cathy Harris

Area Sales Manager
Head shot of Amber

Amber Kane

Administrative Assistant
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Tracy Nelson

Head Shot of Brooke

Brooke Doeppke

West Union Sales Leader
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Chris Kragnes

Independence Sales Leader
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Conrad Schmitt

Oelwein Sales Leader
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Rachel Fox

Charles City Sales Leader
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Josh Burns

New Hampton Sales Leader

By supporting causes that are important to our neighbors, we go beyond our business to build a connection with the communities where we live and work.

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Community Support

We are pleased to invest our time, talent and financial contributions into supporting the communities we serve.