U.S. Cellular store with monitor on desk

About Us

U.S. Cellular® is the fifth-largest full-service wireless carrier in the United States.

Appliance Plus has friendly, knowledgeable associates ready to help you with all your wireless needs.  Whether it is troubleshooting an issue, setting up email, making a payment, or switching carriers, we are here to help you.

Hours of Operation:

Monday-Friday: 9am-6pm

Saturday: 10am-5pm

Sunday: 12pm (noon)-5pm

Feel free to contact any of our 4 locations with any questions or concerns you may have. Please call:

Oelwein: 319-283-3372

Independence: 319-334-7066

West Union: 563-422-8988

New Hampton: 641-229-5655

Also check out our Facebook page to keep up with all our latest promotions and what's happening in our locations. Click on the link below:




We're guided by our core values: customer focus, ethics, community pride and diversity. We don't just talk about values, we live by them daily and put them to work for you.

woman listening to music on headphones while commuting

Customer Focus

The strength of our network and our commitment to providing exceptional customer service distinguishes us from other wireless providers. Our number one priority is to exceed your expectations.

US Cellular representative shaking hands with farmer outside in field


Integrity. Trust. Respect. Across our business, we build lasting relationships with customers and one another. Doing the right thing for our customers just feels right.

girls sport teammates laying in grass in a circle looking up


We build connections with our communities by supporting causes that strengthen the neighborhoods where we live, work and play. From volunteering to annual campaigns like “Future of Good” and “Most Valuable Coach,” we harness the power of our local connections to build better communities.

group of people celebrating under strings of lights


We are an organization that puts people first. Our employees are multi-talented, creative and authentic. They collectively drive our business forward to meet your needs.

Our business model starts with leadership excellence, which creates passionate associates, who in turn deliver the world's best customer service.

Head shot of Cathy

Cathy Harris

Area Sales Manager
Head Shot of Brooke

Brooke Doeppke

West Union Sales Leader
Head Shot of Chris

Chris Kragnes

Independence Store Leader
Head shot of Conrad

Conrad Schmitt

Oelwein Sales Leader
Head shot of Amber

Amber Kane

Administrative Assistant
Head shot of Tracy

Tracy Nelson

Head Shot for Rachel

Rachel Fox

New Hampton Store Leader
Head Shot for Gary

Gary Fox

Business Owner

By supporting causes that are important to our neighbors, we go beyond our business to build a connection with the communities where we live and work.

two young girls pouring lemonade

Community Support

We are pleased to invest our time, talent and financial contributions into supporting the communities we serve.